Shoe Dog: A Memoir by the Creator of Nike Condition:Very Good brands must be able to

brands must be able to exert influence among these new kinds of community

or whether sumo wrestlers cheat—the book reveals how hidden incentives drive decisions in ways that often contradict common wisdom

Dan Ariely

and through it all Schuyler is torn between duty and passion

Shoe Dog: A Memoir by the Creator of Nike Condition:Very Good brands must be able toNew York Times bestseller. Nike founder Phil Knight offers a revealing look at the man behind the swoosh, tracing Nikes origin as a bold startup and its rise into one of the worlds most iconic brands. Knight recalls borrowing fifty dollars to start a company that imported highquality running shoes from Japan and sold them from the trunk of his car in 1963. Nikes annual sales would grow to tens of billions. Rather than work for a big corporation,